ChopChop
Barber Shop
A complete website transformation from a slow, outdated Squarespace site to a blazing-fast, modern Next.js application with perfect PageSpeed scores.
The Transformation
From a sluggish Squarespace site to a high-performance Next.js application
- PageSpeed score of 55/100
- Slow load times (6.9+ seconds)
- Limited customization options
- Generic template design
- Poor mobile experience
- Basic SEO capabilities
- PageSpeed score of 100/100
- Sub-second load times
- Fully custom design system
- Unique brand identity
- Mobile-first responsive
- Advanced SEO optimization
Colour Palette
A bold, masculine color scheme reflecting the traditional barber shop aesthetic
Performance Metrics
Lighthouse scores demonstrating exceptional website performance
Tech Stack
Modern technologies powering exceptional web experiences
Next.js 14
React framework with App Router
Tailwind CSS
Utility-first CSS framework
Figma
UI/UX design & prototyping
TypeScript
Type-safe development
SEO & Analytics
Complete setup for tracking, optimization, and search visibility
Google Search Console
- Sitemap submitted and indexed
- Rich results eligibility verified
- Mobile usability validated
- Core Web Vitals monitored
- Search appearance optimized
Google Analytics 4
- Real-time visitor tracking
- User behavior analysis
- Conversion tracking setup
- Custom event tracking
- Performance insights dashboard
Hosted on Netlify
Enterprise-grade hosting with automatic deployments, global CDN, and continuous integration for seamless updates.
Ready to Transform Your Website?
Let's create a high-performance, beautifully designed website that elevates your brand and drives results.